Give Me Just 2 Days and I Will Show You How to Get More Prospects, Clients and Sales ... ONLINE
with the
'INTERNET STRATEGY SUCCESS' WORKSHOP
Sorry we are no longer taking bookings for this event
Hi My name is Michael Anderson, and I have a few questions to ask you:
Do you have a business in which you sell your knowledge, skill and expertise - either as a Trainer, Consultant, Coach, Advisor or other Professional Service?
Do you wish you could grow and transform that business into a really huge profit-making enterprise?
Do you want to explore the power of Internet Marketing to massively grow it's potential?
Are you tired of cold-calling and wish there were more effective ways to get to a 'hungry' market more quickly and easily and get more and more people buying your knowledge, skill and expertise?
Are you sceptical about how Internet Marketing, could seriously grow your business? Especially since your business is mostly word-of-mouth and face-to-face?
Perhaps you have a website already but it's just not getting traffic or sales you want, perhaps it's even set up with SEO, keywords and even Google Analytics but its impact is just not impressing you (or anyone else)!
Do you want more time for your personal life by cutting out so many of the labour intensive tasks that your business demands?
Do you wish you could create more income, more consistently, rather than having to negotiate your rates and cope with the common 'feast and famine' scenarios of irregular business?
Maybe you suffer 'techno-terror' and are put off by the jargon of the web and internet geeks who talk about 'site engine optimisation', 'pay-per-click', 'autoresponders', and 'e-marketing' etc., and wish that you could understand how it all worked?
Are you more than a little curious about how the tricks and secrets that Internet Marketing could utterly TRANSFORM your business?
OKAY, I'M SURE THAT YOU ARE SUCCESSFUL AND GOOD AT WHAT YOU DO IN YOUR BUSINESS ...
...so I am not here to tell you how to run it ... But do you ever wonder what the internet has to offer you and your business? Well, I can ask all these questions and all the others because I used to have exactly the same questions.
I left a safe, secure career and started my training and consulting business 13 years ago. I loved it! But of course, the 'happy and exciting' period passed quickly, and I suddenly realised what it was all about. It was tough! I found I was having to create new opportunities, make tons of (unsuccessful) cold calls, negotiate hard with clients, write proposals, create and commission advertising, make lots of pitches, deliver the workshops, invoice them - and wait ages to get paid.
Now don't get me wrong - I loved all that and often it worked well but I was working so hard that stress took over my life and I got seriously ill - (more about that later)...I remember thinking 'there have got to be other ways of getting my expertise to people who are willing to pay for it in a way that made me more money and allowed me more free time'.
There was...
I TOOK ADVICE FROM A FRIEND WHO WAS AN INTERNET MARKETER AND FOUND TONS OF NEW WAYS TO MARKET AND SELL MY KNOWLEDGE AND EXPERTISE ONLINE - IT TOTALLY BLEW MY SOCKS OFF!
I realised that what I had was less of a business and more of a 'Job'. Okay, I was independent and made my own business decisions but I got locked into old-fashioned marketing techniques, cold-calling, and reliant on a couple of dozen (irregular) clients that would give me business from time to time also I was only selling my time - not my knowledge and expertise.
I wanted to find a way of realising my full business potential, making more money, more consistently that avoided cold-calling and that didn't involve all of my time and energy. I had to find a way of selling my knowledge and expertise in other new and exciting ways...
It took a terrifying experience for me to realise I needed to find a better way. A few years ago I got cancer. Thankfully my cancer was curable but, I was only given a one-in-three chance to live. My training/consultancy business virtually collapsed because the illness and the chemotherapy etc. left me so exhausted that I couldn't really work. I feared for my wife and children as I was the only source of income in our house.
Thankfully, I recovered and I decided to create a business which could even make money when I wasn't there - so it wasn't dependent on my labour-intensive activities all the time. It was a business in which I made money with my knowledge and expertise but without me having to be involved with every single step, every single client, and every single interaction all the time - as I had previously been.
So, on the advice of a friend (who became my first business coach) I developed the skills of internet and information marketing
Now that was a few years ago, and I have to check myself here because I get really excited talking about what this did for my business that it can sometimes seem like I'm 'over-hyping' it. And no one gets put off by that kind of stuff more than me!
The difficulty was, I needed someone capable and experienced to help me do this, to give me some step-by-step instructions on how to take my consultancy and training business to where I wanted it to be - making more money, more easily and more efficiently (and in more exciting ways!!!), and that helped the people and clients I wanted without me having to sacrifice my health, wealth, sanity, or family to do it.
So, how did I do it? Well, quite simply I learned
5 Internet 'lessons' that massively transformed it all...
These were:
1. How Internet Marketing really worked (I'd had websites for years but they never did anything significant for my business) my learning curve was steep but WOW! what a ride and what an impact when I mastered the techniques!
2. I learned the 'difference that makes the difference'. That means, what SUCCESSFUL Internet Marketing was compared to just having a website. I learned how to attract 'qualified' and 'hungry' leads online, how to get their contact details, how to build relationships with them and make my prospects more hungry for what I had to offer...
3. I learned how to get paying customers (companies and individuals) to say 'yes' (sometimes even after they'd initially said 'no'!) how to get them to buy,then buy again and again...
4. I started creating and promoting profitable online and offline 'products' and 'open workshops' as well as just selling my time - if you have knowledge and you are not selling it in other than a 'time-based' way (eg a day or two at a time) then you are leaving serious money on the table... I can't bear to think how much sooner I could have transformed by business!
5. I learned to take out the constant labour-intensive activity I had in all of my business. I began using the internet to sell my expertise automatically. Emailing replaced sending brochures, my 'one-to-many-' selling techniques replaced one-to-one techniques (so I could reach MORE hungry people MORE quickly)
There were actually lots of other lessons too - far more than I can cover here. And when you put them all together ...
KABOOM! PREPARE FOR TRANSFORMATION - IT'S LIKE A TAP THAT YOU CAN'T TURN OFF...
At least, that's what happened to my business ...
Here I am (in blue) with my family on a Native American reservation in New England, USA
I Now Earn MORE Money While Working LESS so have time for more vacations...
What makes my business different is that my customers now come to me. I don't have to write proposals, I don't have to constantly negotiate payments or deal with people who are slow to pay or who don't pay at all! I work the hours I choose and I take the vacations I want. I only work with a few 'preferred' clients.
What is great is that I am able to work around my family includes my two sons (10 and 12). I love that!
These days most of my income comes from online and offline 'products' which I sell over and over. I now help people to do what I've done and massively increase their consultancy. training, coaching, freelance, or service-based businesses by selling their knowledge in other ways than just traditional forms.
I am not restricted to just selling my time - as a traditional consultant or trainer would be - since I sell products and use the internet to do it. I can sell unlimited ebooks, e-courses, workshops, and seminars that teach and train people what they want to know.
I wish I had known all the possibilities that were available when I started my training and consultancy business. Well, I do now and I want you to know them too. When you understand these new ways of marketing your business you'll be blown away!!!
Okay Michael, so how could I get this for my business?
Well, in recent years, I have spent thousands of dollars and pounds, and thousands of hours learning, implementing and perfecting techniques and strategies, (with successes and lots of mistakes!) designing the Internet Marketing Strategy that transformed my income and the way I work, and I want to show you how to do exactly the same for a fraction of the investment I made.
I want to show you how I ...
Built a list of over 20,000 eager prospects (individuals and companies) and loyal customers who buy from me regularly
Get 1000s of visitors to my websites
Sell to both BUSINESSES and INDIVIDUALS, online and offline
Created products and programmes that sell on 'auto-pilot'
Fulfilled a long held dream of being able to run my business from anywhere in the world and spend more time with my family
Gained serious credibility as an expert in my field attracting invitations to speak in Europe, USA, India, and Australia
I have now got this all down to a simple (yes 'simple') but COMPLETE SYSTEM and I want to share it with you and others who want the same success.
I want to invite you to the ...
'Internet Strategy Success'
Workshop
Date: February 26 - 27th, 2010
Venue: Scarman House,
University of Warwick
UK
This 2-day workshop is designed for people who may have started their consulting, training, coaching, advice, or professional service business, and want to transform it through the power of the internet.
No I know there are lots of people who are great web designers, SEO experts, salescopy specialists, mass mailing gurus, but there are very few who join up all the dots for you and take you through each part (in a way you can easily understand).
My workshop does this. I will give you an entire Internet Marketing Strategy for transforming your professional service into a powerful 'KNOWLEDGE MARKETING BUSINESS' - I will show you the process from step 1 right through to its completion.
Okay Michael, but how do I know that this will be effective in my particular business? After all, I sell my time to clients face to face and my customers aren't looking on the internet?
No problem! I did it and it WORKED for me, it worked for others, so it can work for you too - if you know what to do... check out these testimonials ...
'... the most valuable day's training I've ever attended'
Recently, I was lucky enough to attend one of Michael Andersons Internet Marketing training events and it completely transformed my view on what I should be doing to market myself. Initially, I approached the training with some scepticism; wondering how useful it would actually be for me as an independent HR Consultant. But Michael was inspirational, and so knowledgeable. I could not wait to put his ideas and suggestions into practice ... Undoubtedly, this was the most valuable day of training I have ever attended. I know it will have a significant impact on my business success.
Ellen Haddon, Director, Addon HR Ltd www.addonhr.co.uk
I doubled my business in 6 months
I'm a lifecoach and business/executive coach. I was successful and had some really good clients but when I came across your information and started to work with you - it absolutley blew me away. I haven't stopped talking about it - I'm so glad I took you up on your offer...
The ideas, the opportunities, and the possibilities are so amazing. I doubled my business in 6 months by offering products as well as selling my time.
Simon Ashwin
(I don't have a website, didn't even need one after your course!)
Left us dumbfounded!
This is one of the best courses I've been on. Michael Anderson was fantastic ... very inspiring and the amount of stuff he covered left us all dumfounded!
Jane Pinter www.thetimejugglers.co.uk
Okay, so what exactly can you expect in this workshop?
In the workshop, you will ...
Learn the secrets of Effective Internet Marketing (keywords, SEO, targeted traffic, what you must have on your site (and what you mustn't!)... in a way you can understand
Learn how to build lists of more and more hungry customers and serve them better but on YOUR terms!
Supplement your existing face-to-face business with products and programmes that you can sell and deliver online and onautopilot and you don't have to write a word!
Become known in your niche or field as 'the expert'
Learn how to get customers coming to you rather than you having to go to them - that means no more 'cold-calling'!
Learn how to set up automated marketing and selling systems so that the money keeps rolling in - even when you're not there!
Learn how to double, triple or even quadruple your present business income
You will get demonstrations of how Internet Marketing really works, you will have business-breakthroughs and insights at the actual event, you will get your questions answered on the spot.
I expect you to be able to walk out the door at the end with a ready-to-gostrategyto get you from where you are right now to your own thriving 'Internet Strategy' fit to launch on your market or niche, that can either supplement or even supplant you current business model.
SOUNDS GOOD BUT WHAT IF I DON'T HAVE TIME TO IMPLEMENT ALL THIS?
Maybe you are flat-out busy already and just don't feel you have the time to do this stuff. Well, I know that! Remember, I've been in the same position. It took me time to learn but now I know the short-cuts and I want to tell you what they are. Remember also I'm no 'Techie' or computer nerd. I'm actually techno-phobic! I learned how to do it and I can teach you all you need to know - FAST and what you need to outsource so you aren't wasting time.Believe me, this workshop is made for people with no time!
I will show you how to put in place the key elements of an Internet Marketing Strategy, amazing quality 'products' in lightening-quick time.I will show you:
How to master all the main techniques for Effective Internet Marketing - fast
How to get 'hungry' traffic flowing to you place on the web
How to find people (businesses and individuals) who want your expertise knowledge and skill and will pay well for it - fast
How to make it all fit around your existing consultancy, training or coaching business or idea - fast
How to gain credibility and authority even if you are just at the start of your business and have no real track-record (I did it and I will show you exactly how - fast).
I will also show you:
How to create and sell products as well as services online so that you don't have to sell your time if you don't want to (did you know that just selling your time seriously limits your income?)
How you can create a knowledge and information business out of your expertise, unique skill and experience - and where you can still operate as a traditional service-based business, consultant, trainer, or freelancer if you want to (you might not want to after this though - be warned!)
How to develop a clear Interent Marketing Strategy customised to your business
You Can do it all Even While You Have the 'Day Job'
This workshop is precisely for those who do not have enough time. Maybe you are already running a service-based, or or consulting-type business at full capacity or you are full-time employed. Or, you might just be getting your business started, while still employed. Not much time there, right?
But I have been in these positions too so I know exactly how you are feeling, I had to deal with exactly the same things when running my own business. But now I know and can tell you how to do it in an easier and quicker way. It is a lot easier when you have the RIGHT PLAN given to you, and if you really don't have much time then it is even MORE CRITICAL that you let me help you so that you learn about and take every available short-cut and avoid time-wasting.
Okay, but what's all this about creating 'products'? I run a service not a 'sock shop'!
When I became a trainer and consultant all of my income came from selling my time to companies. I still do a little bit of this but now most of my income comes from selling my knowledge and expertise (online) I offer e-books, e-courses, DVD masterclasses, audios, teleseminars, workshops and coaching programmes. I have gone from getting paid for my time to getting paid for my knowledge - which is what YOU HAVE IN ABUNDANCE and that is why I can now earn more in a month than I used to in a YEAR.
Could you speak for about 90 minutes on your area of expertise? If so, you probably have a million dollar business waiting to be tapped. Internet marketers do it all the time - they just know how to monetize it ...
Beleive me, years ago I sneered at that thought - I don't any more. Rather, I cringe with embarassment at my ignorance and naivety - that I ever could have ignored what was possible!
YOU know you have knowledge, expertise and skill that other people will pay you for. But I bet you sell that only in packages of time (daily or hourly) right? There is another way that can supplement, transform and even supplant this...
You will learn:
How to turn what you know as a consultant, trainer or coach into products and programmes that people will buy
Why open workshops are a 'product' and why you should be doing them - this alone will make you 10 times more than selling 'closed' workshops to corporates
Which products sell best? And how you find what your customers want
How to create digital products (like e-books and e-courses) or physical ones (like CDs, DVDs and manuals) I will help you determine what is most appropriate for YOUR market
How to set the right price for your products
How to find low-cost designers to create quality items for you
Why you DO NOT need to spend a fortune or weeks to create your products
How you can make sales on a product you haven't even created yet and ...
How you get others to create your products for you...
'I didn't think it was possible to create products out of my knowledge'
"I am just a research consultant and also do some training for businesses. I came across your information a while ago but as a traditional consultant (I sold my time for money), I didn't think that what I was doing could be made into 'products'.
Wow! I was soooo wrong...I'm still selling time for money but now I have a whole new dimension to my 'Knowledge Business' that I make almost as much with my 'products' as I make with selling my time. Since implementing your ideas, my business is going wild...I'm having to hire associates to keep up".
Jenny Cooley - Research Consultant
My business is already online how would this workshop help?
Do you have a website? Does it get you lots and lots of new clients and leads on a consistent basis? What about sales? Do you wake up to online orders in your inbox?
I will show you:
what you absolutely need on any website
what you absolutley must avoid on any website
how to get targeted, qualified traffic to your website (the pretiest website in the world is no good if no one goes there)
how to capture the contact details of your visitors so you can start creating a relationship with them
And Here's a biggie...
How to direct your web designer and techies - remember 9 out of 10 of these are 'techies' and 'creatives' and know very little about online marketing
Also...
How to create OFFLINE techniques to get people to your website and build your list FAST (especially effective if you are targeting other businesses)
how to use email to drive up your online (and offline) sales
'joint venture' strategies to attract traffic and grow your list
how to set up your site to accept credit cards and process orders
how to convert your visitors into paying customers
simple changes you can make to increase your email sign ups by as much as 400%!
how to find proper help not just web designers (these often know little about 'selling' online)
You will also learn :
Absolutley critical SEO (Search Engine Optimisation) information
The quick and easy way to SEO your site that the web techies don't want you to know about!
How to find your 'hungry' buyers
How appeal to them and keep them forever
Why a 'niche' is so important (even if you already have customers)
Great 'squeeze page' techniques
Latest list-building techniques
How to use autoresponders effectively
Powerful email Marketing techniques
Relationship Building - online
Great salescopy techniques
The amazing secrets of product creation
How to create an ebook in a week - without even writing a word
and finally ... how to keep your clients and customers for ever with -
'continuity' techniques
Oh, and by the way, hardly any of your competitors will be doing anything like this because they don't know how, niether do their website designers
You'll get everything you need for your effective
'Internet Strategy Success'
'You not only helped me get my business started, you completely changed my view'
"I'm a trainer in IT and I was struggling to get clients. I learned from you that I was doing it all wrong. I wasn't really using the right techniques online or offline to get business. Well, I know now and your workshop really helped me to make the changes I need to change. I can now sell to lots of people at the same time. Not only did it help me get my business started, you completely changed my view.
I now sell IT consultancy to individuals online. I just didn't think this kind of thing was possible. But you proved me wrong - thanks!
Khezir Aktam
So, will you join me - February 26-27, 2010?
Scarman House
The workshop will take place on Friday February 26th and Saturday 27th, 2010 at Scarman House, Warwick University, UK. It is a beautiful setting and is very easy to access with several airlines and trains coming into Birmingham airport and railway station and trains into Coventry railway station. There are taxis to bring you to the venue or, if you prefer, easy to reach by car. We will give you all the details of how to get there when you register.
OKAY MICHAEL, SO WHAT'S THE INVESTMENT FOR THIS WORKSHOP?
As I mentioned earlier, this is about not only getting you started with a business model that is new and different or transforming your existing business. It's also about getting more time and independence. I want to help you the way I have been helped, and the workshops I've been on cost me in excess of £1,500. But your investment for this workshop is just £597, for the two days. I have made this as affordable as possible (without doing a diservice to the value of the content) and if that is still too much then you can even pay in instalments.
For your total investment of just £597, you will leave with the outline of your Internet Marketing Strategy designed to suit your business and with ideas for unique profitable products and programmes to offer all your clients and customers.
BUT MICHAEL, I CAN'T AFFORD THIS ...
The best way to see this is as an investmentin your business education. Implemented correctly, this workshop will result in a massive increase in your prospects, sales and income - like it did for me. It is a genuine investment in you and your business and if you don't think this will help you make 10 times that amount in the months and years ahead then approach me at the end of the workshop, return your materials and I will refund your money in full, right there and then. Fair enough? You can't lose!
Remember, at the end of these two days you will have a ready-to-go system for building your own Internet Strategy'.
By the second evening, you will know which products and programmes you want to concentrate on, how to present and position yourself as the lead expert in areas where people want to invest so that you will be ready to give them what they want. Then email promotions and salescopy to marketing, promotions, seminars and webinars this business transformation package provides everything you need to sell your knowledge and expertise to clients and customers online...
AND THAT'S NOT ALL ... Because
... after you have attended my workshop, I'm not leaving you on your own! I want you to have continuing support so ...
YOU WILL ALSO GET THIS INCREDIBLE BONUS:
FREE ACCESS TO MY MASTERMIND MEMBERSHIP WEBSITE:
WWW.CONSULTANCY-COACHING.COM
(a marketing resource for service-based businesses, consultants, trainers, coaches, freelancers and those who want to market or sell their knowledge and information)
For 6 months!
This includes:
Business-Building Audios and Videos
Tutorial videos to help with the tricky technical bits of online marketing
PDF Downloads with marketing techniques and strategies
Product Reviews
Freelance Business Book reviews
A Rolodex of around 130 Business-building websites and resources
Monthly teleseminars to keep you topped up with cutting-edge marketing information
Discussion Forum where you can ask me (an others) direct questions
Affiliate programme in which you can earn 50% of the fee (every month!)
After your FREE 6-month membership, you credit card will NOT be re-charged. (Please note that this bonus applies to NEW members only)
MICHAEL'S PERSONAL GUARANTEE
Attend the workshop at ABSOLUTLEY no risk to learn how the internet can help you to make more money from your knowledge OR
I'll give you all your money back
Register and attend the Workshop at NO RISK whatsoever. If for any reason, by the end of the event, you honestly feel I did not deliver on the information promised or you don't feel it can help you, just approach me discretely, hand back the materials and ask me for a full 100% refund. No embarrassment, no hard feelings!
You see, I am so confident that nothing will match the quality or uniqueness of this event and the information you're going to learn that I just don't think this will happen. You are welcome to prove me wrong though.
Yep, if you feel I have wasted your time, I'll give you a full refund.
Michael Anderson
SO, ARE YOU READY TO START BUILDING YOUR KNOWLEDGE BUSINESS?
NO-RISK, SIGN-UP FORM
"YES Michael, I'm coming on February 26th-27th 2010 to the
Internet Strategy Success Worskhop
I'm ready to learn these Internet Marketing techniques and strategies that will help me start or hugely expand my service-based, consultancy or training business.
I understand that during the event, you will help me create a Internet Marketing and Strategy for getting from where I am today to a thriving Knowledge Business that can supplement or even transform my business model.
In addition, you will give me free access to your Mastermind website www.consultancy-coaching.com for 6 months (value $242) with its videos, audios, discussion forum, articles, monthly teleseminar, resources and suppliers, that will support my transformation
Also, I understand that I will attend your 'Internet Strategy Success' Workshop at NO RISK whatsoever, because it comes with a FULL MONEY-BACK GUARANTEE
So, I want to book my seat at this event NOW by clicking on the link below:
WARNING: This offer is open to a limited number of people, so reserve your place now to avoid disappointment
£597 (GB Pounds)
Sorry, we are no longer taking bookings for this event
If you prefer to pay by cheque, please contact our admin team at:
P.S. Two solid days of top Internet Marketing information to transform your consultancy, training, coaching or freelance business into an online money machine.
P.P.S I am not aware of any resource (online or offline) that helps you in the way that I will. I will walk you through all the Internet marketing techniques and strategies you need to turn your consultancy, training, coaching, or freelancing into a massive profit-making Business.
P.P.P.S You won't get better value than this anywhere. Cutting edge techniques, practical support, your questions answered and a lot more at a crazy price.
P.P.P.P.S Fully guarranteed!!! If you are not convinced at the end of the workshop just approach me descretly, return your pack and I will give you a full refund! No embarrassment or hard feelings!
